BUS 3270 - Interactive Media

3 cr

This course is a hands-on introduction to interactive media. Interactive media enable a direct response from the customer. Media covered include electronic media such as social media, web sites, search engines, email marketing, mobile marketing, and banner ads. Print media covered include magazines, newspapers, catalogs, flyers, and direct mail. Direct response TV and radio are also discussed. Students gain a thorough understanding of this vital and growing form of marketing.
Prerequisite: BUS 2230.
Fall, odd years