Undergraduate Catalog 2015-16 
    
    Apr 27, 2024  
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Undergraduate Catalog 2015-16 [ARCHIVED CATALOG]

BUS 4030 - Marketing Research

3 cr
An overview of the process of assembling information to make better marketing decisions. Topics include measurement principles, research designs, sampling techniques, data collection and analysis.
Prerequisite: BUS 2230  and MAT 2022 .
Fall
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