Graduate Catalog 2014-15 
    
    Mar 29, 2024  
Graduate Catalog 2014-15 [ARCHIVED CATALOG]

ATL 6230 - Advanced Marketing and Communications in Athletics

3 cr
Students learn how to apply principles and theories of marketing and communications to intercollegiate and interscholastic athletics through the use of case studies and the production of a strategic marketing and communications plan. This course also provides students with an understanding of the role of emerging technology, media and social networking outlets, and public relations in intercollegiate and interscholastic athletics.
Course offered on-line.