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Nov 22, 2024
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Graduate Catalog 2014-15 [ARCHIVED CATALOG]
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ATL 6230 - Advanced Marketing and Communications in Athletics3 cr
Students learn how to apply principles and theories of marketing and communications to intercollegiate and interscholastic athletics through the use of case studies and the production of a strategic marketing and communications plan. This course also provides students with an understanding of the role of emerging technology, media and social networking outlets, and public relations in intercollegiate and interscholastic athletics.
Course offered on-line.
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