|
|
|
Nov 26, 2024
|
|
Graduate Catalog 2014-15 [ARCHIVED CATALOG]
|
AAD 5050 - Marketing and Media for Arts Organizations3 cr
This course introduces students to basic marketing principles and how they apply to the arts and culture environments, demonstrates techniques for locating and developing earned income resources, and discusses the differences between "inbound" and "outbound" marketing relative to the utilization of diverse media.
Course is offered online.
|
|
|