Graduate Catalog 2016-17 
    Apr 05, 2020  
Graduate Catalog 2016-17 [ARCHIVED CATALOG]

ATL 5030 - Athletics Advancement

3 cr
This course explores various methods and structures for revenue production within athletic organizations, departments and teams. Specific topics to be covered include general fundraising, advancement through alumni giving, alumni relations, and corporate sponsorship development. Connections will be made to field of athletic marketing.
Course offered on-line.