Graduate Catalog 2016-17 
    
    Apr 03, 2020  
Graduate Catalog 2016-17 [ARCHIVED CATALOG]

AAD 5050 - Marketing and Media for Arts Organizations

3 cr
This course introduces students to basic marketing principles and how they apply to the arts and culture environments, demonstrates techniques for locating and developing earned income resources, and discusses the differences between "inbound" and "outbound" marketing relative to the utilization of diverse media.
Course is offered online.