Undergraduate Catalog 2017-18 
    
    Mar 29, 2024  
Undergraduate Catalog 2017-18 [ARCHIVED CATALOG]

BUS 3060 - Consumer Behavior

3 cr
This course examined the behavior of the consumer in the marketplace. Topics include individual and group buying behavior, motivation, personality, attitudes, lifestyles, and their effects on purchasing behavior.
Prerequisite: BUS 2230 .
Fall