ATL 6230 - Advanced Communications in Athletics

3 cr

Students learn how to apply principles and theories of communications to intercollegiate and interscholastic athletics through the use of case studies and the production of a strategic marketing and communications plan. This course also provides students with an understanding of the role of emerging technology, media and social networking outlets, and public relations in intercollegiate and interscholastic athletics. Connections to Marketing will be made.
Course offered on-line.