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Nov 25, 2024
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Graduate Catalog 2017-18 [ARCHIVED CATALOG]
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AAD 5050 - Marketing and Media for Arts Organizations3 cr
This course introduces students to basic marketing principles and how they apply to the arts and culture environments, demonstrates techniques for locating and developing earned income resources, and discusses the differences between "inbound" and "outbound" marketing relative to the utilization of diverse media.
Prerequisite: AAD 5010 and AAD 5020
Course is offered online.
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