Undergraduate Catalog 2018-19 
    Sep 26, 2020  
Undergraduate Catalog 2018-19 [ARCHIVED CATALOG]

BUS 2320 - Selling Fundamentals and Strategies

3 cr
A study of the process, strategies, and best-practice techniques for successfully selling to businesses and consumers.  Students will apply what they learn in a simulated sales presentation to a team of buyers.  This knowledge is also valuable to those who will sell new business concepts within an organization or to potential outside investors.
Prerequisite: BUS 2230 .