Undergraduate Catalog 2018-19 
    
    May 22, 2019  
Undergraduate Catalog 2018-19 [ARCHIVED CATALOG]

BUS 3060 - Consumer Behavior

3 cr
This course examined the behavior of the consumer in the marketplace. Topics include individual and group buying behavior, motivation, personality, attitudes, lifestyles, and their effects on purchasing behavior.
Prerequisite: BUS 2230 .
Fall