Undergraduate Catalog 2018-19 
    Apr 25, 2019  
Undergraduate Catalog 2018-19

BUS 3210 - Advertising

3 cr
A comprehensive look at the promotional process including media analysis and selection, dealing with the creative functions and production processes, measuring promotional effectiveness, and developing a comprehensive advertising strategy. Central to the course is the development of an advertising plan and campaign.
Prerequisite: BUS 2230 .