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Mar 28, 2024
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Undergraduate Catalog 2018-19 [ARCHIVED CATALOG]
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BUS 3210 - Advertising3 cr A comprehensive look at the promotional process including media analysis and selection, dealing with the creative functions and production processes, measuring promotional effectiveness, and developing a comprehensive advertising strategy. Central to the course is the development of an advertising plan and campaign. Prerequisite: BUS 2230 . Spring
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