Undergraduate Catalog 2018-19 
    Sep 23, 2020  
Undergraduate Catalog 2018-19 [ARCHIVED CATALOG]

BUS 3245 - Global Marketing

3 cr
This course will introduce the students to the opportunities and barriers that come into play for firms that develop global marketing strategies. Students will read and discuss how firms of all sizes may adapt their marketing practices to account for global consumer preferences, trade practices, and government policies in a post 9/11 world of terrorism worries, and vague and shifting alliances. We will learn about the various cultures of the world, while we explore how they impact business and life in general. Many actual cases of successful, and unsuccessful, global marketing efforts will be considered.
This course fulfills the World Views Frame of Reference.
Prerequisite: BUS 2230