Undergraduate Catalog 2018-19 
    Sep 26, 2020  
Undergraduate Catalog 2018-19 [ARCHIVED CATALOG]

BUS 3272 - Social Media Marketing

3 cr
Facebook®, Twitter, LinkedIn®, and YouTube™ have changed the way consumers communicate today and businesses must be a part of this social discussion or risk losing significant marketing opportunities. This course lays the conceptual foundation and practical approach to developing successful social media marketing plans while achieving desired marketing goals. The most productive marketing tactics for each type of major social media platform are examined in depth. A significant portion of the course will be devoted to hands-on development and discovery of social media tools.  Students must be willing to work as a social team collaborating on the cloud, writing a blog, creating a LinkedIn persona, tweeting, developing YouTube videos, and sharing information on the Internet.
Prerequisite:      or