Undergraduate Catalog 2018-19 
    Apr 25, 2019  
Undergraduate Catalog 2018-19

BUS 3290 - Sports Marketing

3 cr
The course examines the marketing of sports activities, organizations, and paraphernalia. Topics covered include careers in sports marketing, product concepts, promotion, broadcast rights, and sponsorship programs. This course is recommended for anyone interested in pursuing a career in marketing, sports information or sports administration.
Prerequisite: BUS 2230