Undergraduate Catalog 2018-19 
    
    Apr 25, 2019  
Undergraduate Catalog 2018-19

BUS 4030 - Marketing Research

3 cr
An overview of the process of assembling information to make better marketing decisions. Topics include measurement principles, research designs, sampling techniques, data collection and analysis.
Prerequisite: BUS 2230 , and either BUS 2550  or MAT 2021  and MAT 2022 .
Fall