Undergraduate Catalog 2018-19 
    Apr 24, 2019  
Undergraduate Catalog 2018-19

PED 3210 - Sports Promotion

3 cr
The course examines the promotion and marketing of sports activities, organizations and sports equipment. Topics covered are careers in sports marketing, product concepts, promotion of events, broadcast rights and sponsorship programs. Special attention is paid to how sports promotion fits into the sports administration profession.
Prerequisite: BUS 2230 .