Undergraduate Catalog 2018-19 
    
    Jul 23, 2019  
Undergraduate Catalog 2018-19 [ARCHIVED CATALOG]

ART 3221 - Graphic Design III: Visual Branding

3 cr
Cross-listed with COM 3221  
This course teaches the development of visual branding, a system for communicating an organization's unique story.  Students will pursue both project based and holistic approaches to visual research and information gathering, concept generation, design, and implementation.  Students will gain an understanding of the history of logos, iconography, wordmarks, typography, and vision books.
Prerequisite:   
Fee $50