Undergraduate Catalog 2018-19 
    Sep 26, 2020  
Undergraduate Catalog 2018-19 [ARCHIVED CATALOG]

BUS 2035 - Content Marketing and Professional Networking

3 cr

Social Media is changing the way organizations interact with consumers, business partners, and their supply chain.  The Content Marketing approach includes marketing strategies, context of the customer decision process, and development of a professional network.  Content transfers the organization's values, culture, ethics, differentiation, and positioning to the target market through written word, pictures, videos, podcasts, and infographics.

This course counts towards the Social & Behavioral Frame of Reference.