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May 02, 2024
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Undergraduate Catalog 2019-20 [ARCHIVED CATALOG]
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BUS 4040 - Marketing Strategies3 cr Using case studies and problem analysis, this capstone course integrates marketing studies into a comprehensive strategic framework that examines the development and effects of marketing management decisions, within a rapidly changing business environment. Prerequisite: BUS 3210 , BUS 4030 . Spring
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