COM 3150 - Public Relations Campaigns

3 cr

This course focuses on the process of campaign development, management and evaluation in a professional setting. Students work in teams with local agencies to create and execute strategic, measurable and action-oriented communication plans. Utilizing the core principals and strategies of the public relations profession, students will have the opportunity to experience the practice of public relations as a management function and ultimately transform from student to practitioner.
Prerequisite: COM 2150
Spring, even years