Graduate Catalog 2020-21 
    Mar 21, 2023  
Graduate Catalog 2020-21 [ARCHIVED CATALOG]

AAD 5050 - Marketing and Media for Arts Organizations

3 cr
This course introduces students to basic marketing principles and how they apply to the arts and culture environments, demonstrates techniques for locating and developing earned income resources, and discusses the differences between "inbound" and "outbound" marketing relative to the utilization of diverse media.
Prerequisite: AAD 5010  and AAD 5020  
Course is offered online.