This course introduces students to basic marketing principles and how they apply to the arts and culture environments, demonstrates techniques for locating and developing earned income resources, and discusses the differences between "inbound" and "outbound" marketing relative to the utilization of diverse media.
Prerequisite: AAD 5010 and AAD 5020
Course is offered online.

Print this Page

Global Search Catalog Search
Choose Search Location

Search Keyword Field

Whole Word/Phrase
Advanced Search

Catalog Navigation

Catalog Home

About the University

Academic Departments

Academic Policies

Admissions Policies

Course Descriptions

Graduate Programs

Services and Facilities

Campus Map

Editor’s Note

Tuition and Fees