RHM 2330 - Market Research in the Resort & Hospitality Industry

3 cr

Market research is a continual operation within the hospitality property and destination resort. This course allows the student to experience the marketing research process as both a project as well as a continual operation, using the Killington Mountain Resort's NPS database. Students will develop and administer a variety of collection instruments, including surveys, focus groups, interviews, and Internet polling. The students will experience a variety of data collection, analysis, and interpretation. Projects will be assigned in conjunction with the Killington management team, which will allow the student to collect data, perform the analysis, make recommendations, and present his/her findings to the Killington management team.
Prerequisite: RHM 1330
Spring trimester