BUS 5040 - Strategic Marketing Management

3 cr

Strategic Marketing Management is the art and science of creating customer value and market place exchanges that benefit the organization and its stakeholders. Students will acquire the knowledge and skills required to develop, implement, and control successful marketing strategies. Topics include segmentation, targeting, positioning, and marketing mix (product, price, place and promotion) strategies. Students will explore how those strategies contribute to the company's competitive advantage in the marketplace. The strategies and framework presented in this course are applicable to a wide range of organizations, industries, and situations.
Periodically