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Nov 03, 2024
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2022-23 Undergraduate Catalog
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BUS 4030 - Marketing Research3 cr
An overview of the process of assembling information to make better marketing decisions. Topics include measurement principles, research designs, sampling techniques, data collection and analysis.
Prerequisite: BUS 2230 , and either BUS 2550 or MAT 2021 and MAT 2022 .
Fall
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