|
|
|
Dec 21, 2024
|
|
2022-23 Undergraduate Catalog
|
BUS 4030 - Marketing Research3 cr
An overview of the process of assembling information to make better marketing decisions. Topics include measurement principles, research designs, sampling techniques, data collection and analysis.
Prerequisite: BUS 2230 , and either BUS 2550 or MAT 2021 and MAT 2022 .
Fall
|
|
|