|
|
|
May 20, 2024
|
|
Undergraduate Catalog 2013-14 [ARCHIVED CATALOG]
|
BUS 3272 - Applied Interactive Media3 cr
Students will have the opportunity to apply direct marketing and Internet concepts through real world marketing projects. Marketing research, target market selection, marketing strategy development, creative execution, budgeting and return-on-investment analysis will be performed.
Prerequisite: BUS 3270.
Periodically
|
|
|