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Castleton University    
 
    
 
  Nov 20, 2017
 
Undergraduate Catalog 2017-18

Business Administration: Marketing (BS.BUS.MKT)


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Bachelor of Science in Business Administration


The Department of Business Administration strives to provide an atmosphere that is conducive to ethical behavior and intellectual growth. The department core is designed to provide a foundation of general business knowledge on which individual programs within the department can build. Internships can be available for qualified students. Students successfully completing a Business Administration major will be able to compete effectively for professional employment, understand the importance of professional behavior, possess a strong work ethic, and be prepared to pursue lifelong learning including graduate studies and beyond.

Students are encouraged to use their selection of frames of reference courses and other free elective courses to broaden their experiences and exposure to other ways of thinking and to other disciplines. Free elective course work can be from any discipline and can be, but need not be, used to fulfill requirements for a minor.

Students completing a Bachelor of Science in Business Administration will be proficient in:

  • Defining, analyzing, and solving problems in both an individual and group environment.
  • Recognizing and using effective verbal and written communication skills.
  • Using computers and other technologies generally used in an entry-level business environment.

Concentration in Marketing


Marketing is a critical component to the health and growth of any organization. It is more important than ever in a time of turbulent change and increased competition, both domestically and internationally. Effective, measurable marketing will continue to be key to corporate survival in the 21st century.

The Marketing concentration offers a wide range of courses, which cover basic and advanced concepts as well as marketing strategy. Students learn to make strategic and tactical decisions regarding the product, pricing, promotion, and distribution elements of the marketing mix. Courses are taught by expert, qualified faculty with significant “real-world” marketing experience.

Students completing a BS.BUS with a concentration in Marketing will demonstrate an understanding of the role of marketing and will possess the ability to develop, analyze, and evaluate strategic, tactical and operational marketing plans.

Plus, all Marketing Concentration students must successfully complete the following courses (24 cr):


(Credits required for the major: 64 cr)


And complete the university's Gen Ed requirements


Review  the Gen Ed requirements.

Dual Concentration


A student may concentrate in two of the following areas of expertise within the Department of Business Administration: ACC, MGT, and MKT. The student must complete all required Business Core courses, all required courses for both concentrations, and two Business electives with an ACC, BUS, or CIS suffix. (Business electives are courses not required by the major or concentration but add depth and richness to the student's learning experience.)

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