The creative side of marketing is both an art and a science. To complete this minor, which is open to students in any major, learners will acquire a solid foundation in marketing theory and the creative process. The real value lies in the ability to effectively communicate with everyone involved in the creative process by understanding the use of language, norms, and cultures.
Creative Marketing focuses on career paths in the promotional side of marketing including such job titles as: Creative Director, Advertising Associate, Media Advertising Operations, Creative Assistant, and Art Director.
Students wishing to complete a Creative Marketing minor must complete five required courses and choose one elective from the list below, for a total of six courses.