Undergraduate Catalog 2018-19 
    
    Sep 21, 2018  
Undergraduate Catalog 2018-19

Social Media Marketing (SMK)


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Every day, more and more business resources are being focused on the Internet, making an effective Social Media strategy a must for every organization. Students in this minor will develop an online target market (persona), develop creative briefs, create promotional material, optimizing search engines, expand promotions into a campaign, learn retargeting of ads, and explore the basics of measurement.

Social Media career paths include: Event Coordinator, Digital Social Media Manager, Campaign Operations, Social & Display Marketing Manager, Community Manager, and Digital Media Coordinator.

Students wishing to complete a Social Media Marketing minor must complete the five required courses and choose one elective from the list below, for a total of six courses.

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