Marketing (BS.MKT)

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The Department of Business strives to provide an atmosphere that is conducive to intellectual growth and ethical behavior. The courses are designed to provide a foundation of general business knowledge on which individual programs within the department can build. Internships are available for qualified students.

Students earning a degree in Marketing will be prepared and eligible to work in broad array of career paths such as Market Research Analyst, Advertising Manager, Brand Manager, Media Buyer, Event Planner, Chief Marketing Officer, Promotions Manager, Sports Marketing Manager, Digital Marketing Manager, Sales Management, Customer Service, Advertising Account Manager, Advertising Account Planner, Advertising Copywriter, Creative Director, Social Media Manager, Online Community Manager, and Digital Strategist. Students successfully completing a Marketing major will be able to understand the importance of professional behavior, possess a strong work ethic, and be prepared to pursue lifelong learning including graduate studies and beyond.

Students are encouraged to use their selection of frames of reference courses and other free elective courses to broaden their experiences and exposure to other ways of thinking and to other disciplines. Free elective course work can be from any discipline and can be, but need not be, used to fulfill requirements for a minor, specialization, etc.

Students completing a Bachelor of Science in Marketing will be proficient in:

Defining key marketing issues;
Analyzing situations and solving problems;
Synthesizing data and making recommendations;
Working in individual and group environments;
Recognizing and using effective verbal, visual, and written communication skills;
Possessing the computer and technology skills generally used in business.

Complete the following courses (58 cr):

ACC 2101 - Accounting I 3 cr
ACC 3010 - Accounting for Management Decisions 3 cr
BUS 1270 - Principles of Computer-Based Information Systems 3 cr
BUS 2020 - Principles of Management 3 cr
BUS 2230 - Principles of Marketing 3 cr
BUS 2370 - Business Communications 3 cr
BUS 2550 - Business Statistics and Analytics 4 cr *
BUS 3035 - Case Studies in Business Administration 3 cr
BUS 3060 - Consumer Behavior 3 cr
BUS 3131 - Business Law I 3 cr
BUS 3210 - Advertising 3 cr
BUS 3230 - Financial Management 3 cr
BUS 4030 - Marketing Research 3 cr
BUS 4040 - Marketing Strategies 3 cr
BUS 4080 - Business Strategy and Policy Development 3 cr
ECO 2040 - Macroeconomics in a Global Context 3 cr
ECO 2050 - Microeconomics in a Global Context 3 cr
And select 2 of these courses (6 cr):
BUS 2320 - Selling Fundamentals and Strategies 3 cr
BUS 3245 - Global Marketing 3 cr
BUS 3270 - Data-Driven Marketing 3 cr
BUS 3272 - Social Media Marketing 3 cr
BUS 3290 - Sports Marketing 3 cr
*Students are required to complete either BUS 2550 - Business Statistics and Analytics

or both MAT 2021 - Statistics I and MAT 2022 - Statistics II

And complete 6 credits of electives

Students may use any ACC, BUS, or CIS prefixed course at the 2000-level or higher to satisfy the 6 credits of electives. Up to 6 credits of ACC, BUS, or CIS internships may be used to fulfill concentration electives.

(Credits required for the major: 64 cr)

Additional Area of Focus

A student may add an additional major. For example, a major in Marketing may also choose to add a major in Management. In order to do this, the student must complete all required courses for both majors, and two Business electives with an ACC, BUS, or CIS suffix. (Business electives are courses not required by the major, but add depth and richness to the student's learning experience.)

And complete the university's Gen Ed requirements

Review the Gen Ed requirements.