Marketing Minor (MKT)

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This minor is offered by the Department of Business Administration. All organizations, regardless of core competencies, have a need for employees trained in marketing. Marketing provides students with the skills necessary for personal and professional success in today's rapidly changing business environment.

The minor requires 18 total credits: BUS 2230 plus five marketing electives from the list below.

A second advisor from within the Department of Business Administration is required.

The Minor in Marketing is not available to Business Administration students.

Required Course (3 cr):

BUS 2230 - Principles of Marketing 3 cr

And select five of the following Marketing courses (15 cr):

BUS 2035 - Content Marketing and Professional Networking 3 cr
BUS 2320 - Selling Fundamentals and Strategies 3 cr
BUS 3060 - Consumer Behavior 3 cr
BUS 3210 - Advertising 3 cr
BUS 3245 - Global Marketing 3 cr
BUS 3270 - Data-Driven Marketing 3 cr
BUS 3272 - Social Media Marketing 3 cr
BUS 3290 - Sports Marketing 3 cr
BUS 4030 - Marketing Research 3 cr
BUS 4040 - Marketing Strategies 3 cr

Marketing Minor (MKT)

Required Course (3 cr):

And select five of the following Marketing courses (15 cr):

(Total credits required: 18 cr)