Every day, more and more business resources are being focused on the Internet, making an effective Social Media strategy a must for every organization. Students in this minor will develop an online target market (persona), develop creative briefs, create promotional material, optimizing search engines, expand promotions into a campaign, learn retargeting of ads, and explore the basics of measurement.
Social Media career paths include: Event Coordinator, Digital Social Media Manager, Campaign Operations, Social & Display Marketing Manager, Community Manager, and Digital Media Coordinator.
Students wishing to complete a Social Media Marketing minor must complete the five required courses and choose one elective from the list below, for a total of six courses.