Social Media Marketing Minor (SMK)

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Every day, more and more business resources are being focused on the Internet, making an effective Social Media strategy a must for every organization. Students in this minor will develop an online target market (persona), develop creative briefs, create promotional material, optimizing search engines, expand promotions into a campaign, learn retargeting of ads, and explore the basics of measurement.

Social Media career paths include: Event Coordinator, Digital Social Media Manager, Campaign Operations, Social & Display Marketing Manager, Community Manager, and Digital Media Coordinator.

Students wishing to complete a Social Media Marketing minor must complete the five required courses and choose one elective from the list below, for a total of six courses.

Complete the following courses (18 cr):

Complete these courses (15 cr):
BUS 2230 - Principles of Marketing 3 cr
BUS 2035 - Content Marketing and Professional Networking 3 cr
BUS 3272 - Social Media Marketing 3 cr
COM 1211 - Introduction to Video and Filmmaking 3 cr
COM 2340 - Social Media: History, Theory, and Practice 3 cr
And complete 1 of the following (3 cr):
BUS 3270 - Data-Driven Marketing 3 cr
CIS 3040 - Databases 3 cr
CIS 3150 - Web Design I 3 cr
COM 2150 - Public Relations 3 cr
COM 2220 - Web Content and Site Development 3 cr
COM 2221 - Graphic Design I: Intro to Graphic Design 3 cr
ART 3130 - Motion Graphics and Animation 3 cr or COM 3133 - Motion Graphics and Animation 3 cr