Undergraduate Catalog 2020-21 
    
    Mar 28, 2024  
Undergraduate Catalog 2020-21 [ARCHIVED CATALOG]

BUS 2230 - Principles of Marketing

3 cr
This course introduces the role of marketing as it relates to manufacturing, wholesale, retail, and service businesses. Topics include product development, pricing decisions, promotional consideration, and distribution options of both goods and services. Students will also examine the emerging role of electronic marketing, and its impact on today’s businesses.
Prerequisite: BUS 1270 .
Every semester