RHM 2130 - Retail Strategy & Consumer Behavior in the Resort & Hospitality Industry

3 cr

Retail operations are a critical component of the overall resort offering. This course examines the traditional theories of consumer behavior (buying behavior, purchase process, product attributes, etc.) in light of the resort guest. The student also explores the retail strategies of atmospherics, inventory assortment, merchandising, store layout, pricing strategies and product placement within the store. Killington retail outlets are used for case illustration, research, and student projects.
Fall trimester