Undergraduate Catalog 2018-19 
    
    Aug 21, 2019  
Undergraduate Catalog 2018-19 [ARCHIVED CATALOG]

BUS 4040 - Marketing Strategies

3 cr
Using case studies and problem analysis, this capstone course integrates marketing studies into a comprehensive strategic framework that examines the development and effects of marketing management decisions, within a rapidly changing business environment.
Prerequisite: BUS 3210 , BUS 4030 .
Spring