2022-23 Graduate Catalog 
    Jun 25, 2024  
2022-23 Graduate Catalog

COM 5130 - The Business of Media

3 cr
This course offers a detailed examination of business models and economic traits across a variety of contemporary media industries, emphasizing historical trends and emerging strategies. Students will learn about the structure of media industries, managerial roles and responsibilities, the process of content development, ancillary markets and media profitability, the role of government, and the impact of technology on the future of media. The course will culminate with public pitch presentations.